Referral Traffic

Referral traffic refers to the visitors who come to a website through a hyperlink or referral link from another website. It represents the portion of website traffic that is directed from one website to another, rather than from search engines or directly typing the website URL.

How does referral traffic work?

When a user clicks on a hyperlink on one website that leads to another website, the visit to the destination website is considered referral traffic. The referral link acts as a recommendation or endorsement from the referring website, encouraging users to explore the linked content or website.

Referral traffic can come from various sources, including: websites, social media platforms, email campaigns, online ads, and more.