One link in bio, Endless Possibilities
Turn followers into customers with Later’s link in bio tool
Use Linkin.bio from Later to create a fully-customizable link in bio web page. Drive traffic from Instagram & TikTok, track clicks, and more.
Turn followers into customers
Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.
Grow your following on every platform
Help followers discover your featured content, social profiles, and mailing list to engage on every channel.
Manage All Your Links in One Place
Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.
HOW DOES LATER’S LINK IN BIO TOOL WORK?
More Traffic. More Clicks. More Tools to Make it Yours.
Create your link in bio page and help followers discover more about you.
- 1
Create & customize
Choose between a light and dark theme, curate your content, and then drop your new link into your Instagram and TikTok bio.
- 2
Track posts easily
Tag your posts with any URL. You can even tag previous posts.
- 3
Connect seamlessly
Your posts and their linked pages are automatically added to your Linkin.bio page.
- 4
Drive traffic anywhere
Followers click the link in your Instagram or TikTok bio and find the page, product, or article they’re looking for.
- 5
Analyze your posts
Measure, optimize, repeat. See the Linkin.bio data flow into Analytics, so you can measure clicks and see which content is driving revenue to your business.
How to Customize Link in Bio
Make your page as unique as you.
Make your link in bio page as unique as you. Customize with buttons, featured media, scrollable banners, linked posts, and now: design your page to match your brand aesthetic.
Custom colors, fonts, & themes
Bring your brand to life with custom buttons, background, text colors, and themes.
Featured banner
Drive traffic to your most important links with a Featured Banner that shows off your top content.
Mailchimp integration
Collect and grow your list of email subscribers and keep your audience in the know.
LINKIN.BIO FEATURES
Here’s what you can do with Link in bio
Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.
Set Up Link in bio
Drive traffic and clicks
Your Linkin.bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next.
Measure What Matters
Track sales & revenue
Using Instagram for e-commerce? Linkin.bio lets you add up to 5 links on each Instagram post so you can direct your followers to your website or e-commerce shop. With Linkin.bio's Google Analytics integration you can find out which linked posts are generating sales.
Customize Your URL
A URL that shows off your brand.
Keep your Instagram & TikTok bios looking clean and fresh with a customizable Linkin.bio URL. No more copy and paste — manage all your links from one easy platform.
FAQ
As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Linkin.bio by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.
Yup! You can use the same Linkin.bio link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.
With Linkin.bio, you can drive traffic to your website, product pages, blog posts, and more — all through the link in your Instagram bio! Unlike Instagram shop tags, Linkin.bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable Linkin.bio page that looks like your Instagram feed.
Linking is available on all Later plans. Single links can be added to all TikTok and Instagram posts. Those on Growth and Advanced plans can add up to 5 links per Instagram post"
Yes. For links to display as a post on your Linkin.bio page, they need to be attached to an Instagram or TikTok post.
If you have previously published posts, you can always add them to your Linkin.bio page through Later.
Your Linkin.bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.
No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with Linkin.bio analytics.
You can use Linkin.bio on any Instagram profile! Yep, that’s right — personal, creator, or business profiles are all eligible for Linkin.bio.
Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1000 followers.
We don’t track any personal data from visitors. You’ll be able to view your overall audience breakdown by city and country, as well as the number of clicks on your Linkin.bio posts, but nothing personally identifying for your visitors. You can read more in our Linkin.bio privacy policy.
Yes! Easily switch from Linktree to Linkin.bio by importing your existing Linktree page without having to recreate any existing links. It’s quick and easy – we’ll import your profile, social links, and design!
Why people love Later’s Linkin.bio tool
“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”
Brock Cardiner
HighSnobiety
“The Linkin.bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Linkin.bio analytics to send reports back to section editors about what people are clicking through to.”
USA Today
Ready to add a link in bio to your Instagram?
It’s easy, just sign up for Linkin.bio by Later for $0 a month.