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One link in bio, Endless Possibilities

Turn followers into customers with Later’s link in bio tool

Use from Later to create a fully-customizable link in bio web page. Drive traffic from Instagram & TikTok, track clicks, and more.

Drive website traffic from social with a customizable landing page using Later link in bio tool
Drive website traffic from social with a customizable landing page using Later link in bio tool

Add link in bio to your page

What is is a mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create your page, drop the link in your bio, and help followers discover more about you, your products, and your brand.

Rocket ship

Turn followers into customers

Drive traffic from Instagram & TikTok to wherever you want. Like your website, e-commerce shop, or latest blog post.


Grow your following on every platform

Help followers discover your featured content, social profiles, and mailing list to engage on every channel.

Magnifying glass and link symbol

Manage All Your Links in One Place

Create a seamless experience. With just one link, your TikTok and Instagram followers can find exactly what they're looking for.


More Traffic. More Clicks. More Tools to Make it Yours.

Create your link in bio page and help followers discover more about you.

Second Furnitures uses Later link in bio to link their website and social profiles to Instagram and TikTok posts
  1. 1

    Create & customize

    Choose between a light and dark theme, curate your content, and then drop your new link into your Instagram and TikTok bio.

  2. 2

    Track posts easily

    Tag your posts with any URL. You can even tag previous posts.

  3. 3

    Connect seamlessly

    Your posts and their linked pages are automatically added to your page.

  4. 4

    Drive traffic anywhere

    Followers click the link in your Instagram or TikTok bio and find the page, product, or article they’re looking for.

  5. 5

    Analyze your posts

    Measure, optimize, repeat. See the data flow into Analytics, so you can measure clicks and see which content is driving revenue to your business.

How to Customize Link in Bio

Make your page as unique as you.

Make your link in bio page as unique as you. Customize with buttons, featured media, scrollable banners, linked posts, and now: design your page to match your brand aesthetic.

Align your link in bio page with your brand with custom fonts, colors, and themes

Custom colors, fonts, & themes

Bring your brand to life with custom buttons, background, text colors, and themes.

Promote important links on your link in bio page with a customized Feature banner

Featured banner

Drive traffic to your most important links with a Featured Banner that shows off your top content.

Connect Mailchimp to Laters link in bio tool to bring in new email subscribers

Mailchimp integration

Collect and grow your list of email subscribers and keep your audience in the know.


Here’s what you can do with Link in bio

Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.

Second Furnitures Instagram Driving Traffic with by Later

Set Up Link in bio

Drive traffic and clicks

Your page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer — you decide where your followers go next. analytics is used to track clicks and traffic on ecommerce pages

Measure What Matters

Track sales & revenue

Using Instagram for e-commerce? lets you add up to 5 links on each Instagram post so you can direct your followers to your website or e-commerce shop. With's Google Analytics integration you can find out which linked posts are generating sales.

Second Furniture Instagram Profile with a Later Bio Link

Customize Your URL

A URL that shows off your brand.

Keep your Instagram & TikTok bios looking clean and fresh with a customizable URL. No more copy and paste — manage all your links from one easy platform.


  • As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With by Later you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

  • Yup! You can use the same link for both your Instagram and TikTok profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok and Instagram feeds to see even more of your great content.

  • With, you can drive traffic to your website, product pages, blog posts, and more — all through the link in your Instagram bio! Unlike Instagram shop tags, doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable page that looks like your Instagram feed.

  • Linking is available on all Later plans. Single links can be added to all TikTok and Instagram posts. Those on Growth and Advanced plans can add up to 5 links per Instagram post"

  • Yes. For links to display as a post on your page, they need to be attached to an Instagram or TikTok post.

    If you have previously published posts, you can always add them to your page through Later.

  • Your page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.

  • No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with analytics.

  • You can use on any Instagram profile! Yep, that’s right — personal, creator, or business profiles are all eligible for

    Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1000 followers.

  • We don’t track any personal data from visitors. You’ll be able to view your overall audience breakdown by city and country, as well as the number of clicks on your posts, but nothing personally identifying for your visitors. You can read more in our privacy policy.

  • Yes! Easily switch from Linktree to by importing your existing Linktree page without having to recreate any existing links. It’s quick and easy – we’ll import your profile, social links, and design!

Why people love Later’s tool

Headshot of Brock Cardiner from HighSnobiety

“ has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner


See Customer Stories

USA Today logo

“The landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the analytics to send reports back to section editors about what people are clicking through to.”

USA Today

See Customer Stories

Ready to add a link in bio to your Instagram?

It’s easy, just sign up for by Later for $0 a month.