Organic Reach

Organic reach refers to the number of unique users or followers who see and engage with your content on social media without any paid promotion or advertising.

What is organic reach?

Organic reach represents the natural, non-paid distribution of your content to your audience based on the algorithms and rules of the social media platform. When you post content on social media without boosting or promoting it through paid advertising, the reach you achieve is considered organic. 

The platform's algorithm determines which content to show in users' newsfeeds or timelines based on various factors, including relevance, engagement, timing, and user preferences. Organic reach can be influenced by several factors such as algorithm changes, content quality relevance, audience engagement and follower base.

How can you track organic reach?

Tracking organic reach on social media involves monitoring the number of people who see your content without any paid promotion or advertising. With Later Analytics, you can track organic reach and get detailed engagement & data so you can create content that your followers will engage with. 

It's important to note that organic reach on social media has become more challenging in recent years as platforms prioritize content from friends, family, and paid advertisers. This shift has led to a decline in organic reach for many brands and individuals, prompting them to explore paid advertising options to expand their reach and visibility.