The Instagram link in bio is a huge opportunity for brands and creators to drive traffic from the app.
The problem? There’s only space for one link.
But, what if we told you there was a simple and free way to add multiple links to your Instagram bio?
Enter: Linkin.bio by Later.
We’re sharing everything you need to know about the Instagram link in bio and how you can start driving traffic with your very own customizable link in bio landing page.
What Does “Link in Bio” Mean?
Link in bio refers to the clickable URL in a user’s Instagram bio. Every single Instagram user has this feature and can share one clickable link in their profile.
It’s prime real estate, sitting front and center on your Instagram profile.
How to Add a Link to Your Instagram Bio
Adding a link to your Instagram bio is simple.
Head to your Instagram profile, press Edit Profile and hover the website field.
At this stage, you can either add a direct link to a webpage, or link to a custom landing page that houses multiple links to all your important content.
Using a custom link in bio landing page maximizes the given space and allows you to drive way more traffic than you could with one single link.
Plus, you save yourself the effort of changing the link in your Instagram bio each time you have a new destination or a new call to action. Win-win!
Make the most of your bio and start using Linkin.bio by Later. Join today and turn your feed into a clickable landing page!
How to Create a Link in Bio Landing Page for Instagram
To set up a Linkin.bio landing page, sign up to Later and connect your Instagram account. It's free and easy to get started🎉
Next, log in to your Later account, click the Linkin.bio tab, and select the Instagram profile you want to create a landing page for.
Next, you’ll be prompted to choose a username for your Linkin.bio page, which will also be your custom Linkin.bio URL.
Step #1: Build Your Linkin.bio Page
With Linkin.bio by Later, you can build your landing page exactly how you want it: with unlimited clickable buttons, social links, the option to add a linked version of your Instagram feed, and the opportunity to feature a YouTube video or recent post.
Follow these steps to build your link in bio landing page:
To add linked buttons:
Select Edit under the Button block tab. Add in your button text and paste the link. You can add as many buttons as you’d like. As you add buttons, they’ll pull through in the landing page preview on the left hand side of the screen.
To add a linked version of your Instagram feed:
Press Add under Linked Social Posts. Then, select Manage under your Instagram profile. Click on any black and white Instagram post on the left hand side of the screen and paste the link you want the post to drive to.
To add featured media:
Select Edit under Featured Media. You can either feature a YouTube video or your latest linked Instagram feed post.
To add social links:
Select Add under social links. Here you can connect your LinkedIn, TikTok, Twitter, WhatsApp, Email, Google My Business, YouTube, Pinterest, and Facebook.
To add a bio:
Tap Edit under Profile and enter a short landing page bio.
Step #2: Make Your Linkin.bio Feed Shoppable (Optional)
If you want to take linking your feed posts to the next level, you can tag your posts with links to various product pages on your site.
This creates a faster and more streamlined shopping experience for your customers.
Step #3: Customize Your Linkin.bio Page
With Linkin.bio by Later, you can customize your page exactly how you want it.
You can choose one of Later’s built-in themes: Light, Dark, Almond, Pistachio, Sandcastle, or Aquarium.
You can go a step further and customize your landing page colors, buttons, and fonts to align with your brand aesthetic. You can even input specific hex color codes to match your brand aesthetic to a tee.
When it comes to your landing page buttons, you can personalize everything from the button color to the shape, style, and shadow of the buttons.
Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!
Step #4: Add Your Linkin.bio URL to Your Instagram Bio
Once your linkin.bio landing page is all set up, you’re ready to add it to your Instagram profile.
Tap Add to Social Profile at the top of the screen and press Add to Instagram Profile. Next, add your Linkin.bio URL to your Instagram Website link.
And that’s it — you now have a mini clickable website right on your Instagram profile.
So… Why Choose Linkin.bio by Later as Your Instagram Link in Bio Tool?
When deciding on what Instagram link in bio tool is the right fit, it’s important to think about what features meet your needs.
With a free Later plan, you can:
Add linked buttons to your Linkin.bio page
Create a linked version of your Instagram feed (add multiple links per image)
Fully customize the colors and fonts of your Linkin.bio landing page
See up to 3 months of click data
Feature your latest post
Add links to your social channels
With a paid Later plan, you can also:
Remove Later's branded banner
See up to 1 year of click data
If you’re looking to drive more traffic from Instagram, Linkin.bio by Later is one of the most powerful tools to help you achieve your goals.
And the best part? You can get started today — for free 🎉
