ICYMI: Influencer marketing is well worth the investment in 2024.
But sourcing influencers, managing campaigns, and tackling tedious tasks requires a little help — especially if you’re looking to scale.
Luckily, there are plenty of influencer marketing platforms on stand-by to help you create impactful campaigns that’ll boost your ROI — and we’re sharing 10 of the best ones.
P.S. Read until the end to discover our favorite. 🌟
Table of Contents
What Is an Influencer Marketing Platform (& How Does It Work)?
An influencer marketing platform is software designed to help brands connect with top creators, streamline campaign management, and create lead-driven, targeted campaigns.
These platforms handle partnerships from start to finish — making them a major plus for businesses looking to scale and boost their marketing efforts.
However, not every platform is created equal (keep reading).
The 10 Most Popular Influencer Platforms
From finding influencer partners to analyzing campaign results, here are the top influencer platforms in 2024:
Mavrck
Shopify Collabs
Grin
Captiv8
Fohr
Upfluence
CreatorIQ
Aspire
Creator.co
LTK (Formerly rewardStyle)
#1: Mavrck
We couldn’t kick off this list without mentioning Mavrck, because influencer marketing is what it does best.
With a database of 10M+ influencers, streamlined influencer discovery, and the ability to execute campaigns from start to finish — Mavrck is tough to beat.
Key Features:
Streamlined influencer discovery with AI
Built-in creator identification and authentication
Automated outreach and communication
Robust tracking and analytics tools
Repurpose creator content across eCommerce sites
Real humans to help manage campaigns
Official TikTok marketing partner
Easily calculate ROI
Pricing: Book a demo.
#2: Shopify Collabs
Free to all Shopify customers, Shopify Collabs lets brands access a pool of influencers, and gives influencers the ability to work with their favorite brands.
Key Features:
Built-in affiliate marketing software
Integrated Shopify store flow
Campaign analytics
Product seeding
Custom collab application pages
Automatic creator commissions
Pricing: Free with any existing Shopify plan.
#3: Grin
Packed with a wide range of tools to power your campaigns, Grin is an influencer platform for large teams who are serious about eCommerce influencer marketing.
However, without a big budget — it’s best to explore other options.
Key Features:
Relationship and campaign management
Influencer scoring system
Campaign analytics
Product seeding
Content management
Payment management
Pricing: On request.
#4: Captiv8
If you’re looking for an influencer marketing platform backed by AI, Captiv8 is a great option.
It’s perfect for smaller teams who lack the resources for hands-on influencer management.
Key Features:
Relationship and campaign management
Predictive and campaign analytics
Influencer metrics
Content management
Payment management
Pricing: On request.
#5: Fohr
For those interested in an influencer marketing platform with agency offerings, Fohr is a popular choice.
All creators are vetted for quality in advance, and they've worked with companies like Tory Burch and Shutterfly.
Key Features:
Relationship and campaign management
Real human help
Technology and agency
Verified influencers
Influencer metrics
Campaign analytics and reporting
Content management
Pricing: Paid plans start at $25K USD/annually.
#6: Upfluence
Another AI-powered influencer marketing platform is Upfluence.
If you’re looking for an option that can help you connect with hundreds of potential influencer partners in minutes, this platform could be your pick.
Key Features:
Relationship and campaign management
Workflow and creator outreach powered by ChatGPT
Built-in affiliate marketing
Campaign analytics
Influencer metrics
Influencer payments
Payment management
Pricing: Growth, Scale, and Enterprise plans available upon request.
#7: Tapfiliate
While mainly an affiliate marketing solution, Tapfiliate’s platform is increasingly being used to manage influencer marketing relationships.
So, if product referrals are top-of-mind for your brand and you’re thinking about investing in influencer marketing in the future, Tapfiliate is your potential match.
Key Features:
Relationship and campaign management
Coupon code generator
Automated workflows
Available in multiple languages
In-house affiliate marketing and referral marketing
Campaign analytics
Flexible commissions
Pricing: Paid plans start at $119 USD/month.
#8: Aspire
Also known as Aspire.io, Aspire helps brands quickly identify top-performing influencers in their niche to optimize partnerships.
You can even search via images to find creators who already match your brand’s aesthetic.
Key Features:
Relationship and campaign management
Influencer metrics
Image search tool
Campaign analytics and reporting
Content management
Pricing: On request.
#9: Creator.co
Formerly called ShopandShout, Creator.co is a dual platform for influencers and influencer marketing managers.
Whether it be an affiliate partnership or a full-fledged influencer marketing campaign, Creator.co has payment plans that work for brands small and large.
Key Features:
Relationship and campaign management
Collaboration hub
Built-in affiliate marketing
Real human help
Influencer metrics
Campaign analytics and reporting
Content management
Pricing: Paid plans start at $460 USD/month.
#10: LTK (Formerly rewardStyle)
Also known as LIKEtoKNOW.it, LTK originally launched as a linking platform for influencers to share product and affiliate links with their community.
Now, they’ve grown and rebranded to a full-fledged affiliate marketing platform to help brands and creators get the most out of their partnerships.
If you’re thinking about launching an affiliate marketing program and have the budget, voila.
Key Features:
Access to exclusive, invite-only influencer list
In-house affiliate marketing
Influencer metrics
Audience analytics
Sales data
Pricing: Paid plans start at $417 USD/month.
What Is the Best Influencer Marketing Platform?
Spoiler: Mavrck is our top pick for the best influencer marketing platform in 2024.
Why? Backed by real humans (not robots) to help find creators that match your brand, going all-in on influencer marketing with Mavrck is a no-brainer.
Whether you’re looking to launch an ambassador program or partner with the top Micro influencers in your niche for a killer campaign, this platform has got you covered.
Book a demo for all the details, today.
