Later vs. Sprout Social
Not an enterprise business? Then skip the enterprise software.
See how easy—and inexpensive—it is to manage your social world with Later.
Join over 7,000,000 of the world's top brands, agencies & influencers
Keep it simple
Our interface just makes sense, so your team is up and running in just a few clicks. And without unnecessary features and workflows getting in your way, you can focus on actually getting results.
For visual brands and storytellers
Later makes it easy to find and publish user-generated content using relevant hashtags, @mentions, and posts you’re tagged in, so you always have a steady stream of great content.
Easy on your budget
Sprout Social’s plans are steep ( starting at $249/mo) for a bunch of features you’ll probably never use. Later starts at $18/mo with the ability to customize yours as needed.
Ideal for Instagram, perfect for everything else
Later is the #1 Instagram marketing platform because it helps you get results—drive traffic, make your Instagram feed shoppable, and build your brand. And it’s great for managing Facebook, Twitter, and Pinterest, too.
“Linkin.bio by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”
Hannah Weintraub
Social Media Manager
Features to help you build your brand
(that you won’t find on Sprout Social)
 |  | |
|---|---|---|
| Visual planner Drag and drop your media to see how it looks in your feed. |  |  |
| Best Time To Post Increase engagement by knowing the best days and times to post. | | |
| Stories Scheduling Schedule and storyboard your Instagram stories in advance. | | |
| Stories Analytics Get key metrics on the performance of your Instagram stories. | | |
| Linkin.bio Drive traffic and revenue by building a clickable, shoppable landing page that looks just like your Instagram feed. | | |
| Content Enhancements Edit and optimize images for every social profile. | | |
| Hashtag Analytics Boost reach by knowing the most-effective and relevant hashtags to use. | | |
