If you’re a content creator or social media manager, odds are you’re familiar with Linktree.
The popular link in bio tool lets you create a single landing page with clickable buttons for your social media profiles, website, newsletter — you name it.
The catch? It comes at a cost.
Enter: Linkin.bio by Later — the best Linktree alternative offering the same features (and more), for free:
![Three Linkin.bio pages.](png/vertical_triple_-new_iphone-_adad.png)
Yup, you read that right.
We’re digging into all the details so you can see how Linkin.bio compares to Linktree, its advantages, and why it’s the best bio link tool to promote your brand.
Table of Contents
What Is the Purpose of a Link in Bio Tool?
As most social platforms only let you include one external link in your bio, it’s important to be strategic about how you use it.
And with a bio link tool like Linkin.bio by Later, you can create a fully-customizable web page that houses your most important links in one spot.
![Later's Linkin.bio page.](png/vertical_double_-new_iphone-___2_2dd2-2.png)
This means you can drive traffic to your website, increase newsletter sign ups, or push to a product launch — all in one handy link.
Say goodbye to constantly updating the URL in your bio.
TIP: Level-up your social media strategy with Later's link in bio tools. Create a free account today.
Linkin.bio vs Linktree: What’s the Best Choice?
So, Linkin.bio vs Linktree — which is the best choice for your online brand?
We'll let the facts speak for themselves (keep reading).
The Pros and Cons of Linktree
While Linktree does have a free plan — it charges a fee for features like Google Analytics tracking and featured banners.
Thus, putting your social media growth behind a paywall.
With Later's Linkin.bio, you can access all that (and more) for free.
Not convinced? This chart breaks down how Linkin.bio compares to Linktree:
Features | Linkin.bio | Linktree |
---|---|---|
Unlimited media storage | Free | ❌ |
Custom page designs, buttons and font styles | Free | Free |
Premium themes | Free | 💲 |
Featured banner with important links | Free | 💲 |
Link Instagram and TikTok posts | Free | ❌ |
Link Instagram Reels | Free | ❌ |
Add multiple links to linked social posts | Free | ❌ |
Mailchimp connection | Free | 💲 |
Track clicks and sales in Google Analytics | Free | 💲 |
Creator and Brand Collabs tools | 💲 | ❌ |
Create, plan, and schedule social posts | Free | ❌ |
Visually plan Instagram grid | Free | ❌ |
Customer Support | Help Center, Email support (with a real human), Chat and Social support | Help Center, Email support, Customer Success Manager (Premium plan only) |
The takeaway?
Linkin.bio is the easy choice — you get access to so many features for free, including social media management tools (more on that, later).
Linkin.bio: The #1 Linktree Alternative
Whether you’re looking to drive traffic to a blog post or promote your latest product launch, Linkin.bio has the power to transform your lead generation and brand in a way that Linktree's free plan can't.
![Jecca and Nike's Linkin.bio pages.](png/vertical_double_-new_iphone-___1_2dd2-2.png)
The best part? Unlike Linktree, every single Linkin.bio feature is completely free.
With a free Linkin.bio plan you can:
Create a Linkin.bio page without needing to connect your Instagram profile first
Add unlimited linked buttons — to spotlight your most important links
Create a linked version of your TikTok and Instagram feeds — to drive traffic to specific URLs
Fully customize your colors and fonts (hello, brand consistency!)
Track link clicks and sales in Google Analytics — to get data-backed insights and make reporting a breeze
Add links to your social channels — to build your audience across platforms
Boost email subscribers with our Mailchimp integration — to connect with your audience beyond social media
Access state-of-the-art customer support (from a real human)
FYI: If you're already using Linktree, you can now import your existing Linktree page to Linkin.bio with a single click. Create a new Later account to make the switch.
Get More Than a Link in Bio Tool With Later
ICYMI: Bio tools aren’t the only thing we have under our belt.
Unlike Linktree, Later optimizes your entire social media marketing workflow by offering a place to plan, schedule, and manage your content.
And with a suite of features like an AI caption writer, best time to post recommendations, in-depth Analytics, and more, Later also helps you optimize your posts and measure their performance.
![Later analytics dashboard showing top performing posts, followers, reach, comments, and more](png/later_analytics_dashboard3c64.png)
The result? Saved time, a consistent posting cadence, data-backed insights, and more room for strategic brainstorms, content creation, and other business needs.
Bonus: Linkin.bio works seamlessly with these features — making the choice to use (or switch to) it a no-brainer.
So, what are you waiting for? Create an account with Later today and watch the clicks roll in. Happy linking. 🎉