Boyfriend Effect
The Boyfriend Effect refers to a TikTok trend that shows what people looked like before they got into a relationship versus how they look after getting into a relationship.
The idea is that people looked more dolled up before getting into a relationship versus after when they’re usually in no makeup and wearing sweat pants.
Some TikTok users believe that the boyfriend effect is a positive thing demonstrating that once you enter a relationship with someone you feel comfortable with, you yourself become more comfortable and embrace your natural beauty. Whereas some users believe that the boyfriend effect is a negative phenomenon and vow to combat it in their next relationship. Ultimately, what matters is that each person is treated well within their relationship.
Share
Never Miss a Trend Again
Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!
Email Address
By entering your email, you're accepting Later's Terms of Service and Privacy Policy.
Resources